Renowned Visual Effects industry veteran Helena Packer, currently marking her 30th anniversary year working within the VFX arena, is currently working to enhance the next era of the visual effects field by developing new tools which will utilize the powerful advancements in digital technologies offered by Artificial Intelligence (AI). Packer explains how her new AI path came into play: In 2018, Raja Koduri, Chief Architect at Intel, approached her, asking if she would like to consult with Intel on the company's research and development of AI. For Packer, it felt like a natural fit, as she has been working to bridge technology with art throughout her entire career. During the past two years, Packer has had the opportunity to collaborate with some of the best minds currently working in AI, including Jason Yang, Co-Founder & CTO at Dgene. Packer, who sits on the Executive Committee of The Academy of Motion Picture Arts and Sciences (AMPAS), and also serves as Chair of the Diversity Committee for AMPAS' VFX Branch, is presently seeking new ways to make content creation easier and more gratifying through the incorporation of AI. "On the professional level, there is, at the moment, a huge surge in content production," Packer says.